A clear and logical website structure is crucial for search engines to crawl and index pages effectively and for users to navigate the site efficiently. This can be achieved by adopting a hierarchical site structure, often visualized like a tree with the homepage at the root and branching into categories and subpages. You can use third-party tools to analyze your titles and headlines. Many content optimization tools have built-in features for title and meta description optimization, but you can always try out free tools for a quick idea of how things work.
No need to include your domain in the title – There is no need to include your domain name in the title because this is added automatically by Google. You can make use of the 70 characters to provide an accurate description of the page. An exception to this rule is when you have a strong brand that people can easily recognize. One of the great ways to see the impact of your on-page SEO activities is to track the rankings for the most important keywords. Text readability is one of the most important factors that influence the overall UX of your site. Most internet users don’t read SEO Anomaly the text on a page word by word.
Off-page SEO: building authority and trust
And based on that information, users a) can choose to click on some results over the others and b) know where they are on the website. Utilizing search intent in SEO is about discovering what searchers want to get when they plug in a search query and then providing that information. A list that would be even better and more complete with a link to my SEO audit post. This time, the link to my competitor’s page is part of a big list of resources.
A very important next step, which is often overlooked, is establishing a value proposition for each page of your website. Each page should have a goal aside from just ranking for a particular term. The URL should be pasted into column B, the page title into column C, and the description into column E. If you’re tech-savvy, you can probably handle this on your own. If you’re unsure where to start, our Technical SEO training can help you.
This reduces loading times and prevents oversized images from disrupting layouts. Use responsive design principles, like flexible images and CSS media queries, to ensure visuals adapt well across devices. Optimizing these elements not only improves your page’s rankings but also enhances user satisfaction. Schema can enhance your search results with rich snippets like star ratings, product prices, or FAQs.
Internal Linking Best Practices
These on-page SEO elements will collectively have a major impact on your website’s rankings. There are tools that will show you how mobile friendly your page is. Once again, Google has a Mobile Friendly Test tool that you can use to check yours. If it rates poorly, you know you have some adjustments to make. All of the elements mentioned above are helpful, but in the end the most important on-page element that will affect your rankings is the content.
As mentioned earlier, incorporating links throughout your pages is a must, but it’s often something that’s easily overlooked. Aim to have at least 500 words per page, and format content to make it easier to read and digest with the use of headers and subheaders. It should not reflect the content verbatim as it appears on the page. Get as close as you can to the 150-character limit to maximize space and tell visitors as much as possible about your page.
- This means that every day, your business gets new opportunities to be the first to reach a prospective audience.
- Remember, On Page SEO is not a one-off task but an ongoing process.
- Some platforms like Shopify claim to do this automatically, but the results aren’t always great.
- We’re one of the top SEO companies in the world and the best Baltimore SEO agency.
This refers to linking to other pieces of content on your site. For example, you’ll notice that many of our blog posts feature related articles in the “further reading” section. For example, one aspect of on-page SEO is using titles and subheadings that include your main keyword. The title shows search engines that your post is likely to match certain search phrases, while the subheadings indicate how much of the topic you’ve covered in the post.