Understand your
markets,
decide with
confidence
From data collection to activation, IMMAR orchestrates the entire data value chain to transform the complexity of your markets into high-impact decisions.
Our approach
From data collection to recommendation, an end-to-end value chain
IMMAR designs research programmes, captures and connects study data, media content, digital conversations and opinion signals to produce clear, contextualised and directly actionable insight
From fieldwork to decision-ready insight
IMMAR covers the full data value chain, from programme design through collection, quality control, structuring and analysis, to deliver reliable, comparable and decision-ready insight
Knowledge rooted in local realities
From the Maghreb to Southern Africa, and across more than 30 covered countries, IMMAR draws on 27 years of field presence to deliver a precise understanding of contexts, uses and market dynamics that no standardised approach can replicate alone
Augmented analytical power AI in service of human intelligence
Our AI-assisted analysis models amplify the analytical capacity of our teams, without replacing expert judgement or field knowledge.
Our practice areas
Five areas of expertise. One vision.
Consumer Research
Understand behaviours, anticipate usage patterns.
Learn more →Customer Experience
Listen, manage and improve every interaction.
Learn more →Data Intelligence & AI
Automate, interpret and predict.
Learn more →Media Intelligence
Measure, monitor and target media.
Learn more →Opinion & Society
Survey, evaluate, anticipate social dynamics.
Learn more →Client references
Leaders who trust us
Frequently asked questions
Market Intelligence — what you need to know
Understanding our business, our approach and what sets a locally embedded firm apart from a standardised offering.
What is Market Intelligence?
Market Intelligence refers to all the processes of collecting, analysing and interpreting information about a market — competitors, consumers, trends, media. It enables companies to make informed decisions based on reliable field data rather than assumptions. Learn more →
How does IMMAR differ from major international research firms?
IMMAR has been established in African and Mediterranean markets since 1999, with permanent local teams — where major groups often operate through subcontractors. This 25+ year field presence, combined with 5 internally developed proprietary platforms, produces insights that are more precise, faster and better contextualised. Discover our difference →
Is IMMAR an ESOMAR member?
Yes, IMMAR is an ESOMAR member — the world reference organisation for market research and statistics. This membership guarantees adherence to international ethical and methodological standards across all our operations, from programme design to delivery of results.
Which markets does IMMAR operate in?
IMMAR covers more than 30 African and Mediterranean markets, with permanent operational presence. Our field teams deliver contextualised data collection, with an in-depth understanding of the cultural and economic dynamics specific to each territory. See our geographic coverage →
What are IMMAR's areas of expertise?
IMMAR operates across five complementary areas of expertise: Consumer Research (quantitative and qualitative research), Customer Experience (NPS, mystery shopping, voice of customer), Data Intelligence & AI (analytics, prediction), Media Intelligence (monitoring, ad tracking, audience measurement) and Opinion & Society (barometers, institutional research). Explore our areas of expertise →
Let's build the approach suited to your challenges
Market research, customer experience, data intelligence, media intelligence, social listening or public opinion: IMMAR helps you define the right programme to understand your context, identify the signals that matter and inform decisions
Talk to our experts →