Our history · since 1999

We were in Africa
before Africa became a priority.

IMMAR is an independent Market Intelligence, Consumer Insights and Media Analytics firm, operating since 1999 at the heart of African and Mediterranean markets. Long before these markets became a global priority, we built what cannot be imported: local teams, proprietary panels, and a nuanced understanding of the cultural and economic dynamics specific to each territory. Today, this depth of presence is what allows our clients to decide with confidence.

Discover our history

Our history

Our compass

What guides us

A clear vision, a committed mission, and four founding values that have shaped every decision we make since 1999.

Vision

A trusted partner for African and Mediterranean markets

To be the partner of choice for decision-makers operating, investing or expanding across African and Mediterranean markets. An ambition grounded in 27 years of local presence, backed by the rigour of international standards.

Mission

Converting the complexity of your markets into defensible conclusions

Built around ESOMAR standards and the ICC/ESOMAR Code, processed with proprietary tools, delivered with recommendations calibrated to your strategic priorities.

Our founding values

Four principles, one shared standard

Methodological rigour

ESOMAR compliance. Quality audit at every stage of the chain. Full data traceability. Our figures are not simply collected — they are defensible.

Field presence, global reach

Our fieldworkers live in the territories they cover. Our analysts speak the languages they study. Our directors understand the codes they decode. This is what separates a study read from a distance from intelligence built on the ground.

Permanent innovation

Proprietary platforms. In-house AI models. Data collection protocols designed for the markets we serve. We do not wait for market tools — we build our own.

Long-term commitment

A market is understood in one project. It is anticipated across several cycles. Our deepest partnerships are measured in decades. This duration is not a commercial argument — it is what makes our market reading genuinely predictive.

Your market has its own logic. We know it.

Market entry, consumer understanding, performance measurement or competitive intelligence — IMMAR builds the analytical framework adapted to your context, your priorities and your decision timeline.

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