Geographic coverage
Market research in Africa
IMMAR has run market research and Market Intelligence programmes across 30+ African and Mediterranean markets since 1999, with local teams and proprietary panels. Select a region to explore our coverage market by market.
North Africa
Morocco, Algeria, Tunisia, Egypt, Mauritania: mainly Arabic-speaking markets, with high digital maturity and growing modern retail.
View the region → RegionWest Africa
Nigeria, Senegal, Côte d'Ivoire, Ghana and beyond: multilingual markets, from the large Nigerian market to the WAEMU economies.
View the region → RegionCentral Africa
Cameroon, Gabon, Congo, DRC, CAR: mainly French-speaking markets, with strong urban concentration and a significant weight of informal trade.
View the region → RegionEast Africa
Kenya, Ethiopia, Sudan, Rwanda and beyond: a region ahead on mobile money, with multiple languages and contrasting markets.
View the region → RegionSouthern Africa & Indian Ocean
South Africa, Angola, Mozambique, Madagascar: from the continent's most mature market to growing ones.
View the region →A market research or Market Intelligence project on a specific African market?
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